Job Opening: SpotDraft

Job Role: Product Marketing Team

Location: Bangalore

PQE: 5 years

Responsibilities:

(This is an individual contributor role)

• Leading the development and execution of go-to-market strategies for SpotDraft’s products, services, and features across marketing channels

• Work closely with the Product and CS teams and create compelling content (blog posts, white papers, case studies, collaterals) for various use cases

• Owning marketing initiatives and product launches to increase awareness, discoverability and consideration of SpotDraft and communicating the impact of these initiatives with other senior stakeholders

• Develop value proposition and messaging frameworks, and drive articulation of product portfolio positioning aligned to SpotDraft’s key goals

• Collaborating with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers

• Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results. Every decision you make is backed up with research or data.

• Working with our marketing teams to test & scale marketing tactics across owned channels (in-app real estate, notifications, email and social)

Requirements:

• You have at least 5 years of experience in marketing B2B products is a fast growing organisation 

• You have experience developing and implementing successful product marketing campaigns across multiple marketing channels – Product, content, online and offline advertising, social media, webinars, events, and email marketing.

• You have a strong ability to create a deep understanding of customer needs and combine that with your product instincts to drive data-informed experimentation plans.

• You’re motivated by growth targets and are excited to work at a fast-paced, growing company

• You’re happy with a combination of getting your hands dirty and taking ownership of your area

• You take a customer first approach to everything you do

• You’re comfortable with metrics and can hold your own with the data to back you up

• You get the SpotDraft brand and understand what it means to customers

• You understand how B2B products are built and are comfortable working with a technical team

Why SpotDraft?

• When you join SpotDraft, you will be joining an ambitious team that is passionate about creating a globally recognized SaaS company & brand.

• We set each other up for success and encourage everyone in the team to play an active role in building the company.

• It is possibly the best time to join. The team is lean and still growing. There are endless opportunities to show immediate impact, build processes from scratch, and do things you’ve not done before.

• Building and selling to an international audience. 

Perks:

• Medical + Accident insurance for employees & their families

• Annual off-sites

• Professional development allowance (to get certified, do online courses related to your domain, publish articles in international journals, represent us in conferences, etc)

• Flexible work hours and leave policy

Apply here