Workshop for Legal Tech Startups: Using LinkedIn to grow sales by Jim Brock

Date: 17 August 2022

Mode: Online

Costs: Free Registration

About: 

With 90% of US lawyers maintaining a presence on LinkedIn, it is an essential platform for marketing and selling to both law firms and legal departments. In this workshop, we will survey and assess the key LinkedIn features that can help you find and connect with prospects. The discussion will include:

– How to leverage LinkedIn product pages to drive leads;
– How to use connection requests and invitations to build your audience;
– Why and how to connect LinkedIn with HubSpot or another CRM;
– Whether to use third-party automation tools;
– Why and how to publish articles and newsletters on LinkedIn;
– How to experiment with LinkedIn ad programs; and
– How to set and measure KPIs for your LinkedIn motion and benchmark with competitors.

Apply here